What is your value proposition - The launch of The eMail Guide

March 15th, 2009

What is your value proposition!

With over 10 years of successful efforts in the world of email marketing, I have recognized that there is an opportunity to provide clarity for our industry.  Thus, I am expanding my email services to include online publishing.

Online publishing, what does that have to do with email marketing? 

When I started to build The eMail Guide I asked myself, what would our value proposition be? Based on my experience in the industry, I knew that businesses continued to face extremely confusing choices between technology platforms and service providers while vendors were finding the arena to be noisy, competitive and driven by commoditized CPM rates.

I wanted to help by bringing some clarity and cohesiveness to the Interweb and blogosphere and help marketers understand the multitude of different services that were offered. I also wanted to offer service providers a place where they could attract qualified traffic and differentiate their products and services.

Introducing…

The eMail Guide - More Find - Less Searching.  
Built for eMail marketers and service providers

For marketers - The eMail Guide offers the ability to see the different service providers, professionals and technology companies in the marketplace.

The merging of this data will minimize vendor search time and increase awareness of the various technologies, services and offerings.

Users can submit ratings and read product reviews for each company offering services.

The goal is to help educate customers about the marketplace, solicit your feedback and to share the insights you provide.  

The eMail Guide wants to save you time and money when searching for email related technologies, products and services.

For Service Providers - The Email Guide will help you drive qualified traffic, while reducing your reducing your SEO/SEM costs.

You will have the opportunity to explain your products through your business listing and our review process. All business listing have the ability to generate user feedback and comments.

My hope is all of this will set you apart and help to increase your market value.  

My team and I look forward to servicing the community the way we have  for the last 10 years and are excited about the changes the next ten years will bring.

With that said, please point your mouse towards our site; create a voice for yourself on our blog and add or update your listing.

Most of all, please utilize and share this tool. It will help marketers understand; what is your value proposition!

I welcome and value any opinions and insights you might have. Please email me @ jeff@theemailguide.com

Best regards and happy surfing.

Jeff Ginsberg
Chief eMail Officer
The eMail Guide & The eMail Company

Google AdWords and the cost of email marketing

March 12th, 2009

I continue to be blown away with the current cost of the keyword terms relating to email marketing on Google AdWords.

Here is my gut wrenching, wallet draining view of today’s overpriced terms.

Email Marketing Campaign - Average CPC (cost per click) not cost per client $19.58

I remember when $20 bucks would buy me a model airplane, a tube of toxic glue, 2 packs of hockey card and a I would get a sawbuck back . (I am turning 42)

google-email-term

 

We can change this with your help! All you need to do is ask me how.

Not enough hours in the day - A shout out to Jeremy

March 11th, 2009

Big shout out to  Jeremy Wright, CEO, b5media

His blog is www.ensight.org

Jeremy was very helpful to us and provided great insight. In a follow up email he expressed a concern that there are not enough hours in the day. So we are letting him in on our little secret.

Knowing that everyone could use a few more hours in the day here is what we have decided to do.

The Email Company has declared that the 24 hour day be extended to a 32 hour day and that a new day of the week been added to the line-up called Cramday. It will fall between Sunday and Monday.

 So our new calendar looks like this :

 C M T W TH F S S

Any questions regarding this policy can be kept to yourself. Those forgetting to add Cramday to the lineup can try to catch up next week.

Email marketing is not email blasting

March 10th, 2009

I can’t even beign to tell you how many time I have been in a meeting and have had to correct my client or potential client on the term blasting.

Blasting your customer is not appreciated! The correct term is deployment, communicate or simply send a message.

Blasting is for:

Friday or Saturday night bar scene.

Dynamite and demolition

What you do to the cop when they are giving you a ticket or your kid plays lets melt this VCR tape in the toaster oven game.

No more blasting please. Let’s stick to email deployments.

More on this to come….

Twittering my thumbs off

March 10th, 2009

New to Twitter and it was something that I had no interest in up until 2 days ago. For any of you who have not tried it my suggestion is to give it a whirl.

Although I have not been able to solicit feedback I think it will come with time.

http://twitter.com/theemailcompany

Looking for email marketer and entrepreneurial spirit who knows how to build and a run online business.

March 9th, 2009

Looking for entrepreneurial spirit who knows how to build and a run online business.

Coincidentally we have an online business that is built and needs someone to run it.

This is a once in a life time (be at the right place at the right time) opportunity that will provide you with steady reoccurring income.

If you are a self starter, proven marketer, email expert and entrepreneurial please send me your resume to jeff@theemailcompany.com

Preference will be given to individuals living in Ontario

I’ve been email marketing and not email blogging

March 9th, 2009

It’s been a while since my last post and I am feeling guilty as hell. It’s kind of like the gym. We all know we should be doing it but it’s hard to get back into the swing.

So now we are swinging!

Email gets a new kind of interactive look

May 8th, 2008

I have to hand it to the guys over at Mountain Equipment Cop-op. They sent out this very interactive email that really made me look hard.

Scroll down and lean away from your monitor.

Check out the full version online.

First Annual State of Email Marketing Metrics Survey

November 14th, 2007

In an effort to try and bring you current and relevant email marketing information we thought we would share some of the findings from the  First Annual State of Email Marketing Metrics Survey.

Here are some of the top-line results taken from the EmailStatCenter.com

Frequent Measurement is Integral to Success
Over 95% of the individuals surveyed said that they did measure the results of their email campaigns. When asked how often they measured results, 57% of respondents indicated that they measure results 24-48 hours after deployment. However, only 18% indicated that they measured results on an annual basis.

Click Through and Deliverability Rank Tops with Professionals
Professionals ranked click through rate and deliverability as the most important metrics to track. Metrics surrounding total subscribers and forwards were among the lowest ranked metrics in terms of importance.

Metrics Not Widely Used for Budgeting
Only 50% of the email professionals surveyed reported that they use metrics for budgeting and forecasting purposes while 35% of professionals cited that they do not use metrics for budgeting. The remaining 15% were unsure.

Click here to get your copy and enjoy your read.

Email Marketing Summit 08 by Marketing Sherpa

October 30th, 2007

I was just looking over the new Email Marketing Summit by Marketing Sherpa being held in Miami in Feb 2008.

 This is a great event for any email marketer. I have enjoyed the last 2 summits, Miami 2007 and Chicago 2006.

If you have never been to this event, I think it is a must. Great speaker, real educational and most of all, everyone eat, breaths and lives email marketing.

Let me know if you are going this year or if you think there is a better event for email marketing out there.