I can’t even beign to tell you how many time I have been in a meeting and have had to correct my client or potential client on the term blasting.
Blasting your customer is not appreciated! The correct term is deployment, communicate or simply send a message.
Blasting is for:
Friday or Saturday night bar scene.
Dynamite and demolition
What you do to the cop when they are giving you a ticket or your kid plays lets melt this VCR tape in the toaster oven game.
No more blasting please. Let’s stick to email deployments.
More on this to come….
Tags: Best Practices, Email Marketing