More often then not, I hear people refer to their own email marketing campaigns as spamming their customers.
These are the same people who spend a lot of time and effort asking you to opt-in to their email newsletter. They spend even more time crafting their message and and most of them are paying a third party service to properly deliver the message for them.
After attending the Camp Timberlane’s 50th reunion at the Capitol Theater and hearing Corey Mandell apologise for sending all the spam emails I realised here is someone who does not even understand the power of the medium that put more than 700 people under one roof with the click of a mouse. Tickets were sold online $50 each.
Corey, next time you refer to your email list, campaigns or customers remember we all have email addresses and we’re opting in because we think we are going to get something of value, not SPAM.
If you’re going to apologise for sending all the SPAM, just don’t send it to begin with.
Better yet don’t apologise, and don’t think of it as SPAM. Think of email marketing as a tool that can help you sell $35,000 worth of tickets for less than $100 worth of email messaging services.
Also if you work at, you can build a very qualified email list that will fill cabin bunks for $6300 a head.
Your email list, they way you use it and how you refer your marketing efforts should all be treated with respect, not referred to as Sending SPAM.
Good luck and keep the SPAM great emails coming :o)
