Archive for the ‘eMail Services’ Category

What is your value proposition - The launch of The eMail Guide

Sunday, March 15th, 2009

What is your value proposition!

With over 10 years of successful efforts in the world of email marketing, I have recognized that there is an opportunity to provide clarity for our industry.  Thus, I am expanding my email services to include online publishing.

Online publishing, what does that have to do with email marketing? 

When I started to build The eMail Guide I asked myself, what would our value proposition be? Based on my experience in the industry, I knew that businesses continued to face extremely confusing choices between technology platforms and service providers while vendors were finding the arena to be noisy, competitive and driven by commoditized CPM rates.

I wanted to help by bringing some clarity and cohesiveness to the Interweb and blogosphere and help marketers understand the multitude of different services that were offered. I also wanted to offer service providers a place where they could attract qualified traffic and differentiate their products and services.

Introducing…

The eMail Guide - More Find - Less Searching.  
Built for eMail marketers and service providers

For marketers - The eMail Guide offers the ability to see the different service providers, professionals and technology companies in the marketplace.

The merging of this data will minimize vendor search time and increase awareness of the various technologies, services and offerings.

Users can submit ratings and read product reviews for each company offering services.

The goal is to help educate customers about the marketplace, solicit your feedback and to share the insights you provide.  

The eMail Guide wants to save you time and money when searching for email related technologies, products and services.

For Service Providers - The Email Guide will help you drive qualified traffic, while reducing your reducing your SEO/SEM costs.

You will have the opportunity to explain your products through your business listing and our review process. All business listing have the ability to generate user feedback and comments.

My hope is all of this will set you apart and help to increase your market value.  

My team and I look forward to servicing the community the way we have  for the last 10 years and are excited about the changes the next ten years will bring.

With that said, please point your mouse towards our site; create a voice for yourself on our blog and add or update your listing.

Most of all, please utilize and share this tool. It will help marketers understand; what is your value proposition!

I welcome and value any opinions and insights you might have. Please email me @ jeff@theemailguide.com

Best regards and happy surfing.

Jeff Ginsberg
Chief eMail Officer
The eMail Guide & The eMail Company

Email Experience Council

Tuesday, April 24th, 2007

In February I had the pleasure of meeting Jeannie and Ali of the Email Experience Council @ the Marketing Sherpa Email Event in Miami.

What’s great about what these guys, or should I say ladies, or stand corrected and say team, (sorry Chad) is they are bringing a voice to the industry and community that I belong to.

The email industry has been growing for a long time (since 1998 in my book) and has never really had anyone step up to the plate and be the voice of reason behind what can be misconstrued as a crazy, technology filled,  confusing medium of communication.

I applaud, support and wholeheartedly plan to contribute and participate where I can to help these guys succeed. They are a well needed resource!

Great job guys!!!

Don’t forget to check out their site, it has great articles, links and insider email information that we all need.

Check em out Email Experience Council http://www.emailexperience.org

eec_certseal_grey_highres150.jpg

Get rid of SPAM - 99.9% of it

Monday, April 16th, 2007

I have now been using Spam Arrest  for the last 2 weeks and have to admit that I have been able to eliminate 99.9% of my unwanted junk mail.

Spam Arrest is a challenge response system that sends out an auto-reply email to anyone that sends me an email.

Cool part is, unless that person fills out a CAPTCHA security form, their email does not get delivered to me.

On average we were receiving over 250 spam messages a day. Now we only get

(more…)