Archive for the ‘Interesting POV’ Category

Google AdWords and the cost of email marketing

Thursday, March 12th, 2009

I continue to be blown away with the current cost of the keyword terms relating to email marketing on Google AdWords.

Here is my gut wrenching, wallet draining view of today’s overpriced terms.

Email Marketing Campaign - Average CPC (cost per click) not cost per client $19.58

I remember when $20 bucks would buy me a model airplane, a tube of toxic glue, 2 packs of hockey card and a I would get a sawbuck back . (I am turning 42)

google-email-term

 

We can change this with your help! All you need to do is ask me how.

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Not enough hours in the day - A shout out to Jeremy

Wednesday, March 11th, 2009

Big shout out to  Jeremy Wright, CEO, b5media

His blog is www.ensight.org

Jeremy was very helpful to us and provided great insight. In a follow up email he expressed a concern that there are not enough hours in the day. So we are letting him in on our little secret.

Knowing that everyone could use a few more hours in the day here is what we have decided to do.

The Email Company has declared that the 24 hour day be extended to a 32 hour day and that a new day of the week been added to the line-up called Cramday. It will fall between Sunday and Monday.

 So our new calendar looks like this :

 C M T W TH F S S

Any questions regarding this policy can be kept to yourself. Those forgetting to add Cramday to the lineup can try to catch up next week.

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Email marketing is not email blasting

Tuesday, March 10th, 2009

I can’t even beign to tell you how many time I have been in a meeting and have had to correct my client or potential client on the term blasting.

Blasting your customer is not appreciated! The correct term is deployment, communicate or simply send a message.

Blasting is for:

Friday or Saturday night bar scene.

Dynamite and demolition

What you do to the cop when they are giving you a ticket or your kid plays lets melt this VCR tape in the toaster oven game.

No more blasting please. Let’s stick to email deployments.

More on this to come….

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The power of personalization

Monday, October 29th, 2007

After attending the DMA convention in Chicago and handing out my business card I got this great email.

 Funny thing is, it arrived a day after the sale person called me.

 Now you tell me, should a company who preaches database marketing not understand the true power of personalization?

 Not only did the Dear First Name say

Dear %%FIRST_NAME%%,

There should have been a variable content segment that said:

If first name is unavailable, insert Dear Trade-Show Visitor,

It might be a little less personal, but it covers the bases.

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Is Email Facing Extinction - From IMEDIA CONNECTION

Monday, July 9th, 2007

Chris Marriott , Vice President and GM, Eastern Region Acxiom Digital wrote: Is Email Facing Extinction?

 http://www.imediaconnection.com/content/15637.asp

It’s an interesting article and if you believe all the numbers the easy conclusion is that today’s youth are a lot more engaged with SMS and instant massaging than they are with email.

I contradicted Chris and told him…SMS is prevalent amongst teens given the cheap and easy access to cell phones.

My bet is that today’s teens would be just as engaged as the older population if they had cheap and easy access to BlackBerrys and Treos or sat behind a PC for 8 hours a day like most of us do.

People will use what they can afford and have access to. Today’s teens can afford cell phones not email messaging devices.

BTW…Did you know that you can buy a cell phone for $49 and send 100 text messages for only $5.00 .In Canada even…eh!

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