Posts Tagged ‘Best Practices’

Email marketing is not email blasting

Tuesday, March 10th, 2009

I can’t even beign to tell you how many time I have been in a meeting and have had to correct my client or potential client on the term blasting.

Blasting your customer is not appreciated! The correct term is deployment, communicate or simply send a message.

Blasting is for:

Friday or Saturday night bar scene.

Dynamite and demolition

What you do to the cop when they are giving you a ticket or your kid plays lets melt this VCR tape in the toaster oven game.

No more blasting please. Let’s stick to email deployments.

More on this to come….

I’ve been email marketing and not email blogging

Monday, March 9th, 2009

It’s been a while since my last post and I am feeling guilty as hell. It’s kind of like the gym. We all know we should be doing it but it’s hard to get back into the swing.

So now we are swinging!

Question? What do you do with your online readers.

Monday, July 2nd, 2007

Many eMail newslettes have a link at the top that reads…

Having trouble reading this message, click here for an online version.

So here is the scenario. A percentage of readers who specify they want to receive HTML are consistently clicking on that link within an HTML message to read the online version.

Best practices would say, convert their preferences on the back end so that they get a properly formatted text version, with a link to the online version.

So here is my question…

What do you do with the segment of your database that is always reading the HTML version as a web page?

Send me your answers.