In an effort to try and bring you current and relevant email marketing information we thought we would share some of the findings from the First Annual State of Email Marketing Metrics Survey.
Here are some of the top-line results taken from the EmailStatCenter.com
Frequent Measurement is Integral to Success
Over 95% of the individuals surveyed said that they did measure the results of their email campaigns. When asked how often they measured results, 57% of respondents indicated that they measure results 24-48 hours after deployment. However, only 18% indicated that they measured results on an annual basis.
Click Through and Deliverability Rank Tops with Professionals
Professionals ranked click through rate and deliverability as the most important metrics to track. Metrics surrounding total subscribers and forwards were among the lowest ranked metrics in terms of importance.
Metrics Not Widely Used for Budgeting
Only 50% of the email professionals surveyed reported that they use metrics for budgeting and forecasting purposes while 35% of professionals cited that they do not use metrics for budgeting. The remaining 15% were unsure.
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