Posts Tagged ‘Email Marketing’

What is your value proposition - The launch of The eMail Guide

Sunday, March 15th, 2009

What is your value proposition!

With over 10 years of successful efforts in the world of email marketing, I have recognized that there is an opportunity to provide clarity for our industry.  Thus, I am expanding my email services to include online publishing.

Online publishing, what does that have to do with email marketing? 

When I started to build The eMail Guide I asked myself, what would our value proposition be? Based on my experience in the industry, I knew that businesses continued to face extremely confusing choices between technology platforms and service providers while vendors were finding the arena to be noisy, competitive and driven by commoditized CPM rates.

I wanted to help by bringing some clarity and cohesiveness to the Interweb and blogosphere and help marketers understand the multitude of different services that were offered. I also wanted to offer service providers a place where they could attract qualified traffic and differentiate their products and services.

Introducing…

The eMail Guide - More Find - Less Searching.  
Built for eMail marketers and service providers

For marketers - The eMail Guide offers the ability to see the different service providers, professionals and technology companies in the marketplace.

The merging of this data will minimize vendor search time and increase awareness of the various technologies, services and offerings.

Users can submit ratings and read product reviews for each company offering services.

The goal is to help educate customers about the marketplace, solicit your feedback and to share the insights you provide.  

The eMail Guide wants to save you time and money when searching for email related technologies, products and services.

For Service Providers - The Email Guide will help you drive qualified traffic, while reducing your reducing your SEO/SEM costs.

You will have the opportunity to explain your products through your business listing and our review process. All business listing have the ability to generate user feedback and comments.

My hope is all of this will set you apart and help to increase your market value.  

My team and I look forward to servicing the community the way we have  for the last 10 years and are excited about the changes the next ten years will bring.

With that said, please point your mouse towards our site; create a voice for yourself on our blog and add or update your listing.

Most of all, please utilize and share this tool. It will help marketers understand; what is your value proposition!

I welcome and value any opinions and insights you might have. Please email me @ jeff@theemailguide.com

Best regards and happy surfing.

Jeff Ginsberg
Chief eMail Officer
The eMail Guide & The eMail Company

Google AdWords and the cost of email marketing

Thursday, March 12th, 2009

I continue to be blown away with the current cost of the keyword terms relating to email marketing on Google AdWords.

Here is my gut wrenching, wallet draining view of today’s overpriced terms.

Email Marketing Campaign - Average CPC (cost per click) not cost per client $19.58

I remember when $20 bucks would buy me a model airplane, a tube of toxic glue, 2 packs of hockey card and a I would get a sawbuck back . (I am turning 42)

google-email-term

 

We can change this with your help! All you need to do is ask me how.

Email marketing is not email blasting

Tuesday, March 10th, 2009

I can’t even beign to tell you how many time I have been in a meeting and have had to correct my client or potential client on the term blasting.

Blasting your customer is not appreciated! The correct term is deployment, communicate or simply send a message.

Blasting is for:

Friday or Saturday night bar scene.

Dynamite and demolition

What you do to the cop when they are giving you a ticket or your kid plays lets melt this VCR tape in the toaster oven game.

No more blasting please. Let’s stick to email deployments.

More on this to come….

Looking for email marketer and entrepreneurial spirit who knows how to build and a run online business.

Monday, March 9th, 2009

Looking for entrepreneurial spirit who knows how to build and a run online business.

Coincidentally we have an online business that is built and needs someone to run it.

This is a once in a life time (be at the right place at the right time) opportunity that will provide you with steady reoccurring income.

If you are a self starter, proven marketer, email expert and entrepreneurial please send me your resume to jeff@theemailcompany.com

Preference will be given to individuals living in Ontario

I’ve been email marketing and not email blogging

Monday, March 9th, 2009

It’s been a while since my last post and I am feeling guilty as hell. It’s kind of like the gym. We all know we should be doing it but it’s hard to get back into the swing.

So now we are swinging!

Is Email Facing Extinction - From IMEDIA CONNECTION

Monday, July 9th, 2007

Chris Marriott , Vice President and GM, Eastern Region Acxiom Digital wrote: Is Email Facing Extinction?

 http://www.imediaconnection.com/content/15637.asp

It’s an interesting article and if you believe all the numbers the easy conclusion is that today’s youth are a lot more engaged with SMS and instant massaging than they are with email.

I contradicted Chris and told him…SMS is prevalent amongst teens given the cheap and easy access to cell phones.

My bet is that today’s teens would be just as engaged as the older population if they had cheap and easy access to BlackBerrys and Treos or sat behind a PC for 8 hours a day like most of us do.

People will use what they can afford and have access to. Today’s teens can afford cell phones not email messaging devices.

BTW…Did you know that you can buy a cell phone for $49 and send 100 text messages for only $5.00 .In Canada even…eh!

Hotwire.com integrates search with email

Monday, March 26th, 2007

I have never received a more relevant email than the one I got…or should I say get from the folks at Hotwire.com.If you are not aware, Hotwire is the sell off discount division of Expedia. So if you’re looking for a travel deal, this is the place to go.

First thing you have to do is opt-in to their email program by signing up to receive their email offers. A day or two after you do some searching you begin to get special offers based on your destination.

Have a look…

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